CMF Forecast
Mobilis brings the future of banking to India with its 100% virtual banking experience. We have commissioned to create Mobilis’s visual identity online, and had a key role in creating its UI and UX for millions of users.
Client
LG
Year
2022
Category
Consumer Product
Type of Work
Research
CMF
Industrial Design
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
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The MZ generation places strong emphasis on social values and environmental issues. Even at higher prices, they increasingly choose vegan cosmetics that avoid animal ingredients and testing. This reflects their interest in ethical consumption and product transparency.
(Source: Sisacast)
H-YOLO, blending “alone” and “YOLO,” highlights a trend of prioritizing personal happiness in the moment. Holo consumption focuses on self-centered well-being rather than social or economic ties.
(Source: Sisacast)
Young Koreans, particularly those from Gen Y and Gen Z, are redefining lifestyle priorities in the face of economic pressure, social competition, and uncertainty about the future. Rather than waiting to accumulate wealth, they choose to live meaningfully in the present—often dining, drinking, or traveling alone to find personal fulfillment and psychological flow.
This YOLO mindset reflects a broader shift toward self-care, autonomy, and contentment in singlehood. At the same time, these generations are deeply progressive and socially conscious, caring about climate change, racial equality, mental health, and LGBTQIA+ rights. As a result, they gravitate toward brands that align with their values and are quick to boycott those that contradict their beliefs.
